The Clarence Digital Cinema Campaign

Independent movie theaters like the iconic Naro in Norfolk, Virginia have a faced a severe challenge as studios have stopped producing films on actual 35mm plastic film. We’ve posted a series of videos that tell the story; the first video rolls the credits of over 400 individual contributors who donated amounts from $25 to $10,000 to help fund the purchase of a state-of-the-art digital projection system. We were pleased to help implement the campaign elements and set up an effective online donation mechanism that helped the theater reach its goal without any municipal contributions or need to use third-party fund-raising mechanisms.